Private product experience

The game makes more sense here.

Parlay Companion turns live sports, player context, social conversation, and ticket risk into one personalized intelligence experience—guided by PACE.

One companion, five connected experiences.
Built to stay open while the game is happening.
PACE is activePersonalized to the way you follow sports
Live context, connectedGame • ticket • conversation • risk
9:41
Ticket Lab
TM
Know the ticket.
Risk translated into plain language.
Ticket balance
64
MODERATE
Two legs depend on the same game script. One change can affect both.
J. Carter • 8+ reboundsStrong recent volume
Linked risk
IND +4.5Game pace exposure
Watch
A. Boston • 15+ pointsRole remains stable
Balanced
9:41
PACE Home
TM
Good evening, Troy.
Here is what changed since you last checked.
LIVE • 3RD06:18 remaining
Indiana
68–64Possession: IND
New York

Momentum shifted.
Indiana’s last three stops changed the game shape. New York is creating fewer clean looks in the half court.

Player pulse+18%Rebound chances
Ticket impact2 legsNeed attention
Ask PACE what just changed…
9:41
Social Translator
TM
Understand what sports conversation actually means.
PACE translation

The coach shortened the lineup and slowed the pace. That can reduce possessions—but “every over” is an exaggeration, not a certainty.

A connected sports intelligence layer.Not another score app. Not another betting screen.
LIVEBuilt for the moment
PERSONALPACE adapts to the user
CLEARComplexity translated
The missing infrastructure

Sports information is everywhere. Understanding is not.

Fans are forced to stitch together scores, social posts, odds, player trends, news, and ticket risk across disconnected products. Parlay Companion becomes the understanding layer between them.

Live scoresWhat happened
Odds & propsWhat is offered
#
Social conversationWhat people are saying
Research tabsWhat users must assemble

One experience that explains what it all means.

PACE connects the live game, the user’s interests, the ticket, and the conversation—then translates the moment in plain language.

PARLAY COMPANION
ContextWhy the moment changed
PersonalizationWhy it matters to this user
Risk clarityWhat depends on what
Parlay Companion creates the path

From watching the game to understanding the moment.

PACE turns fragmented information into a guided progression. The user does not have to become an analyst before they can feel informed.

See the momentThe score, play, and shift are visible.
Understand whyPACE translates the change.
Connect the impactSaved players and tickets update.
Decide with clarityThe user sees context, not certainty.
The experience begins here

It feels personal before the first game starts.

Parlay Companion learns how each user follows sports, what overwhelms them, and what they care about—then uses that context throughout the experience.

1
Personality, not a generic profilePACE changes tone, pacing, and explanation depth.
2
Interests become the interfaceTeams, players, leagues, and tickets shape the home experience.
3
Clarity follows the userEvery module remembers what matters and why.
01 / MEET YOUR COMPANION

PACE adapts to the way you think.

A short, thoughtful setup defines the user’s preferred tone, sports fluency, interests, and risk comfort—without turning onboarding into homework.

9:41•••
How should PACE show up?
Choose the style that feels most natural.
Clear & directGive me the point, then the context.
9:41••���
What do you follow?
Your home screen starts here.
BasketballWNBA • NBA • NCAA
FootballNFL • NCAA
PACE is ready.Your experience will keep learning.
02 / FOLLOW THE LIVE MOMENT

The screen changes when the game changes.

Game Mode prioritizes the shifts, decisions, and player activity that matter now—not a static wall of statistics.

9:41LIVE
Game Mode
Momentum changedThree stops. Faster transition play.
Player pulseRebound chances are rising.
Ask PACEWhy did the pace change?
9:413RD
68–64
Indiana possession • 06:18
What changedNew York’s half-court efficiency fell.
Your saved playerMore defensive rebound opportunities.
03 / CONNECT IT BACK TO YOU

Every insight has a reason to exist.

PACE identifies the user’s connection to the moment: a saved player, a ticket leg, a team, or simply the need to understand what everyone is talking about.

9:41PACE
Why this matters
2 ticket legs are connectedBoth depend on game pace.
Saved playerRole remains stable.
Social contextThe viral claim is overstated.
9:41YOU
Your live picture
Everything connected in one place.
GameMomentum: Indiana
TicketModerate linked risk
PACE summaryClear, personal, current.
Five connected experiences

One product. Five reasons to keep it open.

Each experience works independently, but the value compounds when PACE connects them around the same user, game, and moment.

01 / PACE HOME

The entire sports world, organized around one person.

PACE Home is not a generic feed. It surfaces live games, saved players, ticket impact, and conversation based on what the user actually follows.

Personalized live priorities
What changed since the last visit
One-tap access to every connected experience
PACE HomeFOR YOU
Indiana vs. New York • LIVEMomentum changed 34 seconds ago
Ticket impact
2 legs
Need attention
Player pulse
+18%
Rebound chances

PACE: The game is creating more defensive rebound opportunities for your saved player.

Game ModeLIVE • 3RD
Indiana 68Possession
New York 6406:18
Momentum signalIndiana won the last 3 defensive possessions.
What changed?New York is getting fewer clean half-court looks after the lineup change.

Ask PACE about the pace, rotation, matchup, or your saved players.

Ticket Lab3 LEGS
Ticket balance
64 / 100
Moderate linked risk
J. Carter • 8+ reboundsStrong recent volume • linked to game pace
IND +4.5Current game shape is favorable

Two legs can be affected by the same pace shift. That makes the ticket less diversified.

ResearchGUIDED
What are you trying to understand?Ask naturally. PACE builds the research path.
Player roleRecent usageMatchupInjuriesLine movement
J. Carter rebound contextRole • minutes • opponent profile • recent opportunities

PACE turns the answer into a clear conclusion and shows what remains uncertain.

Social TranslatorTRENDING
@KBallTalk

“That rotation change just killed every over in this game.”

1.8K likes • 413 reposts
PACE translationThe lineup change may slow pace, but the viral claim overstates certainty.
Why it matters to youYour ticket includes two pace-sensitive legs.
PACE / PERSONALIZEDThis is what matters now.

The home experience changes with the user, not just the schedule.

The Parlay Companion vision

Become the screen fans keep open during the game.

Parlay Companion is designed as an always-available sports understanding layer: useful before the game, alive during it, and reflective afterward.

The product does not ask users to become experts.It helps them feel smarter, calmer, and more capable in the moment.
LIVE GAME INTELLIGENCEMomentum changed.PACE explains why, then connects it to you.
THE LIVE LAYER

Not just scores. Meaning.

Game activity becomes a clear, personalized narrative.

LiveMoment
ClearContext
YoursRelevance
CONNECTED EXPERIENCEFive modules. One memory.Every action makes the next answer more relevant.
THE COMPANION LAYER

PACE follows the user.

Preferences, saved players, questions, and tickets shape every screen.

5Experiences
1Companion
Moments
“Here’s what changed—and why it matters to you.”

PACE is the personality, continuity, and intelligence inside the product.

Strategic opportunity

Enter the experience before the market catches up.

Parlay Companion creates new partner surfaces inside a high-attention live sports experience—without reducing the product to an ad container.

90-day pilot

Start with a visible, measurable live-sports use case.

A focused pilot places the partner inside a defined Parlay Companion journey, measures engagement, and creates the evidence needed for a broader relationship.

Defined audienceLegal-age sports fans within a selected league or moment.
Visible placementIntegrated surfaces that feel native to the experience.
Learning agendaUsage, interaction, return behavior, and partner response.
Expansion pathA clear route from pilot to category partnership.
Game ModePILOT
LIVE • 3RD QUARTERMomentum changed.

PACE explains the shift and what it means for this user.

Partner-powered context

A defined insight module can be powered by approved partner data, content, or technology.

Measured inside the journey

Exposure, engagement, return behavior, and next actions.

Illustrative placementNative partner presence

The brand is attached to a useful moment—not dropped on top of it.

LIVE EXPERIENCE
Strategic partner

Build a partner role users can recognize and value.

A strategic partner can support a major experience across Game Mode, Research, Ticket Lab, or Social Translator while preserving Parlay Companion’s independent voice and user trust.

Persistent presenceRecognition across a connected user journey.
Shared product roadmapDefined integrations and learning priorities.
Co-marketing potentialA launch story larger than a media placement.
Responsible designUtility and clarity remain ahead of promotion.
ResearchPARTNER
POWERED CONTEXTAsk a better question.

PACE organizes the path, partner capabilities strengthen the answer.

Player and matchup context

Integrated directly into a guided research flow.

Clear source distinction

The user understands what comes from PACE and what the partner powers.

Strategic integrationA role bigger than sponsorship

Technology, data, content, or distribution can become part of the product’s value.

INTEGRATED PARTNER
Category leadership

Own the experience competitors will later wish they defined.

Category leadership gives one partner a prominent, defensible role around a major product experience or audience—subject to final terms, fit, and user-trust guardrails.

Category distinctionA clear role tied to a defining use case.
Launch visibilityPresence across product, story, and market entry.
Experience influenceStructured input without compromising product independence.
First-mover learningEvidence and insight before broader market adoption.
Ticket LabCATEGORY
CATEGORY EXPERIENCERisk, translated.

A defining product surface that can establish category leadership.

Ticket balance

Explain concentration, correlation, and changing game context.

Responsible-use value

Clarity and restraint become a visible brand behavior.

Leadership positionDistinct. Recognizable. Defensible.

A defining role can be structured around a league, module, or insight category.

CATEGORY LEADER
Data & technology

Power the intelligence layer users experience—not just the infrastructure beneath it.

Sports data, AI, cloud, identity, analytics, and distribution partners can help make the product faster, smarter, safer, and more scalable.

Visible capabilityPartner value expressed through real product moments.
Technical validationA launch-quality use case for the partner platform.
Scalable architectureClear path from pilot data to production systems.
Shared proofPerformance and adoption evidence both sides can use.
PACE IntelligencePOWERED
CONNECTED SYSTEMFast enough for the live moment.

Data, models, and product logic work together behind one clear answer.

Live data normalization

Schedules, player activity, odds, and event context.

AI evaluation and safety

Reliable language, cost controls, and responsible-use boundaries.

Platform opportunityMake the capability visible

The partner is connected to the intelligence users actually feel.

TECHNOLOGY LAYER
Launch & LabParent company

Products people trust do not happen by accident.

Launch & Lab exists to transform strong ideas into practical products through disciplined innovation, thoughtful design, rigorous testing, and relentless refinement.

InnovationMove the market or user experience forward.
ThoughtfulnessEvery major decision has a reason.
QualityStrong enough to show without excuses.
ConsistencyEvery release strengthens recognition.
SimplicityComplex systems become clear experiences.
TrustClarity, restraint, and reliable behavior.